Chapter 14 - Assignment 1: Gillette-Parker merger

Read the U.S. District Court's decision in the U.S. v. The Gillette Company, et. al. case.

  1. List the major factors that the court considered in determining that a merger between Gillete and Parker should not be prohibited.
  2. What did the court find to be the "relevant market" in this case? If the relevant market had been more narrowly defined, is it likely that the decision would have been different? Explain.
  3. How did evidence concerning cross-price elasticity of demand affect this decision?
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